Archive for the ‘sports’ Category

David Beckham in demand

February 15, 2007

Hi Grit

I know that football (soccer) is not the most popular sport over there, but I doubt if many have missed the fact that one of the greatest English football players, David Beckham, has moved across the pond to play for a Los Angeles club. Well, despite the fact that, for some, this seemed like a move to cover the twilight of his career, the opposite is happening.

In the US he has wasted no time in raising his and the game’s profile. In an attempt to wow the ladies and increase his exposure Beckham has launched a fragrance brand. No doubt the promoters are relying on the ladies to persuade their menfolk to change sport allegiance.

Here, in the UK, Beckham has not been forgotten. Despite being dumped by the new English manager, who indicated that Beckham would never play for his country again, this has not gone down well with the fans. The recent run of abysmal English national football results has re-lit the Beckham flame. In a recent poll for a national newspaper  88% of those who took part wants him to return to the International line-up. He could yet achieve his ambition of reaching 100 international appearances for his country.

Whatever else is said about Beckham, one has to admire the way he has managed his “brand” image and, despite any setbacks has always managed to come out on top. In addition, unlike a number of celebrities, there have been few incidents that have tarnished his “nice guy” image. Some feat in a world of temptation.

the Brit

Are you ready for some football, ads!

January 28, 2007

Hi Brit,

Just a factoid about this years Super Bowl, the price for a 30 second commercial is … wait for it … $2.6 million.  That, in case you are interested, is $86,667 per second of air time.  With up to 60 ads being shown during the game, that comes to $156 million in revenue just from commercials.  Go Colts!

the Grit

No tailgating at Super Bowl? World to end soon!

January 27, 2007

Hi Brit,

Here is some American stuff that might interest you, Tailgating Banned at Dolphin Stadium for Super Bowl Sunday.  Now, to non-football fans this probably requires a lot of explaining.

Super Bowl:  football, the kind with the non-round ball, is big time sports in the US.  There are two different sets of teams, the NFC (National Football Conference) and the AFC (American Football Conference) that, together, comprise the NFL (National Football League.)  The NFC and AFC teams compete to be champions in their own conference.  Then, in a huge hyper-hyped spectacle the two winning teams meet to decide who gets the League title for the year.  This event is the biggest thing in US sports.  The winning team players get gem encrusted specially designed rings, billions of dollars exchange hands from wagers, parties are held in homes across the nation, millions of dollars are spent on the half time show, there are several hours of pre-game shows and more hours of post-game shows, and, best of all, various companies use it as a platform to roll out great new commercials.  If you happen to be in Miami and want to catch the game, bring a big wad of cash and a lucky charm.  Tickets at mid-field are going for a bit over $3,000.

Tailgating:  one of the great traditions of football is tailgating.  Originally, this was the practice, for those driving trucks, to use the lowered tailgate as a table for pre-game party food in the parking lot.  It has evolved far beyond its humble roots.  These days, some people don’t even enter the stadium, but continue elaborate tailgate parties while watching the game on large screen TVs.  They can run the big sets because they’ve rebuilt large motor homes into rolling party mobiles, complete with exterior beer taps, extra electricity generating capacity, and full swing out kitchens.  With these as centers of activity, hundreds of others set up less dramatic portable gear and the entire assembly can distribute enough food and drink to feed a small country. 

Vendors:  the food and drink distribution inside the stadium is a very lucrative business.  Bring your own food and drink is prohibited, so ticket holders are gouged as hard a possible, with the total take from concessions usually being more than is made from ticket sales.

Thus, it would seem, that this year, greed is going to win out over fun.

the Grit