I know that football (soccer) is not the most popular sport over there, but I doubt if many have missed the fact that one of the greatest English football players, David Beckham, has moved across the pond to play for a Los Angeles club. Well, despite the fact that, for some, this seemed like a move to cover the twilight of his career, the opposite is happening.
In the US he has wasted no time in raising his and the game’s profile. In an attempt to wow the ladies and increase his exposure Beckham has launched a fragrance brand. No doubt the promoters are relying on the ladies to persuade their menfolk to change sport allegiance.
Here, in the UK, Beckham has not been forgotten. Despite being dumped by the new English manager, who indicated that Beckham would never play for his country again, this has not gone down well with the fans. The recent run of abysmal English national football results has re-lit the Beckham flame. In a recent poll for a national newspaper 88% of those who took part wants him to return to the International line-up. He could yet achieve his ambition of reaching 100 international appearances for his country.
Whatever else is said about Beckham, one has to admire the way he has managed his “brand” image and, despite any setbacks has always managed to come out on top. In addition, unlike a number of celebrities, there have been few incidents that have tarnished his “nice guy” image. Some feat in a world of temptation.