The racism problems with the TV big brother programme here are continuing to gain pace. Yesterday the shows sponsors withdrew their £3 million sponsorship deal from the programme and demanded immediate removing of all their branding and are claiming for the return of some funds already paid. Similarly, 150 stores removed Jane Goody’s (the main protaginist of the racist incident) perfume from their shelves and Danielle, another contestant who joined in the alleged bullying, was sacked from a lucrative £100,000 modelling contract. It could destroy their careers.
In the news overnight it was revealed that the normal crowds allowed in for eviction nights (Fridays), will not be present tonight as fears for the safety of Jade have been expressed. Finally, Gordon Brown, the Chancellor, on a visit to India, has indicated that a vote for Shilpa Shetty, the Indian victim in all this, would send a message about how the british public feel about these issues. The show producers have also decided to give all the proceeds from this weeks eviction votes to charity, following a request from an Indian MP in the UK.
Whilst there have been attempts by the housemates involved to defuse the controversy, which suggest messages are getting through to them somehow, it does seem as if the row is set to continue for a while.